Last updated: 20/12/2025

This Privacy Policy explains how VORX LONDON (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, place an order, contact us, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal data transparently and lawfully in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

VORX LONDON is a trading name of:

VORX ACTIVEX LTD
Company Number: 16442671
Registered in England and Wales

Registered Office:
Unit 19 Calico House, Printworks Lane, Levenshulme, Manchester M19 3JP

VORX ACTIVEX LTD is the data controller responsible for the personal data collected through this website and our related services.

For any data protection enquiries, please contact us using our official contact channels.

2. Scope of This Policy

This Privacy Policy applies to personal data collected through:

  • Our website
  • Orders placed directly or via connected platforms
  • Customer accounts
  • Contact forms, email, phone, WhatsApp, and social media
  • Marketing communications
  • Reviews, surveys, and feedback

It does not apply to third-party websites or services that we link to.

3. Personal Data We Collect

3.1 Information You Provide Directly

We may collect personal data when you:

  • Place an order
  • Create an account
  • Contact customer support
  • Request information or assistance
  • Subscribe to marketing communications
  • Communicate with us via phone or WhatsApp

This may include:

  • Full name
  • Email address
  • Phone number
  • Billing and delivery address
  • Order details and correspondence
  • Account login information
  • Any information you voluntarily provide

We do not store full payment card details.

3.2 Information Collected Automatically

When you use our website, we may automatically collect:

  • IP address
  • Browser and device information
  • Pages visited and interactions
  • Referring website or source
  • Cookie identifiers

This data is collected using cookies and similar technologies.

3.3 Information from Third Parties

We may receive limited personal data from trusted third parties, including:

  • Payment providers
  • Courier and logistics partners
  • Ecommerce platforms (e.g. Amazon, eBay)
  • Analytics and advertising providers

This information is used only where necessary to provide our services.

4. Lawful Bases for Processing

We process personal data under one or more of the following lawful bases:

  • Contract – to fulfil orders and provide services
  • Legal obligation – accounting, tax, and regulatory compliance
  • Legitimate interests – operating, improving, and securing our business
  • Consent – marketing communications and optional cookies

You may withdraw consent at any time.

5. How We Use Your Personal Data

We use personal data to:

  • Process and deliver orders
  • Provide customer support (including phone & WhatsApp)
  • Manage customer accounts
  • Communicate order updates and service messages
  • Improve products, services, and website performance
  • Detect fraud and protect against misuse
  • Send marketing communications (where consent is given)
  • Meet legal and regulatory requirements

We do not sell personal data.

6. Marketing Communications

Where you have given consent, we may contact you via:

  • Email
  • SMS
  • WhatsApp

You can opt out at any time by:

  • Using the unsubscribe option
  • Contacting us directly

Opting out of marketing does not affect essential service communications.

7. Sharing Your Personal Data

We may share personal data with trusted third parties where necessary, including:

  • Courier and delivery partners (e.g. Evri, DHL, Yodel)
  • Payment processors
  • Website hosting and ecommerce platforms
  • Analytics and advertising providers
  • Professional advisers (legal, accounting, compliance)

All third parties are required to handle data securely and lawfully.

We may also disclose personal data if required by law or to protect our legal rights.

8. International Data Transfers

Some service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions
  • Standard contractual clauses

9. Data Retention

We retain personal data only for as long as necessary:

  • Order and transaction records: as required by law
  • Account data: until account deletion or anonymisation
  • Marketing data: until consent is withdrawn

You may request deletion where legally permissible.

10. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request erasure of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, please contact us via our website.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

11. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential website functionality
  • Remember preferences
  • Analyse website usage
  • Support marketing and advertising

You can manage cookie preferences via our cookie consent banner or your browser settings.

Disabling cookies may affect website functionality.

For full details, please see our Cookies Policy.

12. Third-Party Analytics & Advertising

We may use third-party services such as:

  • Google Analytics
  • Advertising and retargeting platforms
  • Embedded content (e.g. YouTube, social media)

These providers may use cookies or similar technologies in accordance with their own policies.

13. Security Measures

We implement appropriate technical and organisational measures to protect personal data, including:

  • Secure servers
  • Encrypted communications
  • Access controls
  • Internal data protection procedures

While no system is completely secure, we take reasonable steps to safeguard your information.

14. Children’s Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal data from children.

15. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be published on this page, and continued use of the website constitutes acceptance of the updated policy.

16. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us via our official website or support channels.